Apple aired a 30-second commercial for the iPhone tonight on ABC during the Academy Awards. The ad featured 31 different television and film characters (including those played by Lucille Ball, Dustin Hoffman, and Will Ferrell) answering the phone.
Then the commercial showed a spinning iPhone followed by a black screen with the word “Hello” in white. At no point did the ad mention the iPhone by name. Will post here as soon as it becomes available online.
Update: I’ve now posted the video.