As an early iPhone adopter, I willingly paid a premium price for the bragging rights to a groundbreaking new gadget.
But who knew it would be a mere 2 months from the iPhone release date before Apple would drop the iPhone price by $200 and unveil a new iPhone-like iPod touch media player?
Analyst Andrew Rassweiler has been speculating since January that the iPhone price would drop soon after the mobile device’s June release.
Nevertheless, Apple’s decision to cut the iPhone price just before the holidays has caused some controversy among iPhone owners who think Apple made the move too soon.
In an open letter, Steve Jobs apologetically offered disappointed iPhone customers a $100 Apple Store credit toward any purchase in the Apple Store.
Despite the gesture, some iPhone owners feel ripped off. John Harrelson, one of my readers and an Apple customer for 20 years, commented that he will never set foot in an Apple Store again.
Seth Godin thinks Apple should have offered customers exclusivity instead by offering early iPhone adopters something like:
- Free exclusive ringtones, commissioned from Bob Dylan and U2, only available to the people who already had a phone. (This is my favorite because it announces to your friends–every time the phone rings–that you got in early).
- Free pass to get to the head of the line next time a new hot product comes out.
- Ability to buy a specially colored iPod, or an iPod with limited edition music that no one else can buy.
I, personally, am okay with the iPhone price drop. I paid the premium on day 1, figuring that Apple would reduce the price sooner rather than later. I would have been frustrated, though, if I’d bought the iPhone more recently and missed out on a $200 savings looming on the horizon.
What about you? Do you think Apple dropped the iPhone price too soon after the iPhone’s debut?
If you bought your iPhone at the $499-$599 price, would you have waited until September for the choice between a $399 8GB iPhone and a very similar iPod touch free of iPhone’s AT&T contract? Please share your opinion in the comments below.