The Wall Street Journal reports that Ford is working on an iPhone-like app store for its vehicles. By allowing software developers to tap into existing tech provided by the Sync communication and entertainment system, the American auto company hopes to spur all sorts of vehicular innovations.
Such applications, or “apps,” might do such things as give directions to every espresso shop along a highway open after 9 p.m., or allow friends to follow one another to a location through a GPS process called “breadcrumbing.
American auto companies have struggled to stay viable in recent years. Could an “Automotive App Store” be what is needed to pull Ford out of the economic trenches?