Cingular iPhone Ad Leaked: Rate Plans Revealed

Update: AT&T has now announced the iPhone rate plans.

Be the first to see this not-yet-released Cingular iPhone ad, revealed by a reliable source in a private iPhone consumer survey from Pinecone Research.

It appears the iPhone rate plans from Cingular may be the same as Cingular’s current plan options: $39.99 a month for 450 minutes, unlimited mobile to mobile calling, and 5,000 night and weekend minutes. The data plans will start at $4.99 a month for 200 messages OR a $19.99 a month data plan for 200 messages plus unlimited Internet and Visual Voicemail.

EDIT: In addition, the Cingular iPhone ad lists iPhone prices as $299 for the 4GB model and $399 for the 8GB model.

Sounds good to me. Click the ad to see a larger version of the image:

[The image has been removed at Pinecone Research’s request. Engadget Mobile still has it up in their post on the Cingular iPhone rate plans.]

You saw it here first. 😉

More on the Cingular iPhone ad:

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the ad is fake. the prices officially released were in the Cingular MSD from back in September. “No carrier subsidies” is also in the MSD. i guess i can say that now that apple has officially activated an iphone via the cingular activation process.

Interesting stuff but someone now knows if it is for real?

The rate scale is very simple, folks.

The iPhone will cost: $1 less than the most you would ever imagine paying.

AT&T is going to charge: Twice what seems humanly reasonable.

Extra features from AT&T will cost: Four times what seems humanly reasonable.

It is all carefully calculated.

Sorry, hit return too fast…That is SEPARATE from their text messaging plan that starts at $4.99 a month for 200 messages, etc.

I can’t see AT&T offering the data plan for only $19.99.

“The data plans will start at $4.99 a month for 200 messages OR a $19.99 a month data plan for 200 messages plus unlimited Internet and Visual Voicemail.”

Not likely. Cingular/AT&T currently charges $39.99 per month for unlimited data on their PDA plans. That is SEPARATE

The survey discussed the product, BS smeller. See this post:

Cingular Ad: More Proof for You Non-Believers

BS smeller

This can’t be a true thing bc if they are trying to test consumer’s reaction towards the price’s product. It SHOULD talk about the product. Does it say anything about the iPhone’s feature which are its strongest points as an innovative product… You are paying $299 for the PHONE, whatever is described in this fake ad is about the subscription to Cingular…

$299 for an iPhone is enticing, but a $25/month rate plan is without a doubt the better buy.

Rakesh Murria

This actually looks like a conjoint market (see for to find out what this is) research analysis being run by cingular to decide at what prices people respond to for their tariffs. Its quite simple, ask questions that compare iphone at $299 with $40/month vs $499 with, say, $25/per month for same mins & texts. The question is, will cingular get a higher volume of customers with a lower upfront price? The short term cashflow hit of subsidising customers heavily could be outweighed by greater volume and long term margins. Whatever makes the more money over the 2 year… Read more »


This is the work of a very sad man with too little work (if his boss is reading this, give this man a spreadsheet to complete or something). First of all, no creative would design something that looks this poor. This looks like the work of some cracker jack direct marketing assholes. Definitely not someting that Cingular (or Apple) would allow or want produced. Since Apple has so much control over how the iPhone is sold, used, and portrayed, they would have to have some say over the advertising. Apple’s ads are by and large some of the best and… Read more »

Fake. Go back to warcraft.

Sen. Gronk,

See the links I posted in this post and in the “More Proof…” post.


Sen. Gronk (I)

Hey angry people, I haven’t seen the image but your logic for this being fake is way off base. The worst ads you’ll ever see are the ones thrown together for focus groups. They’re comps based on broad imagery before photo shoots are booked with the actual product. Besides, using an actual iPhone would expose Apple’s top secret device. I would tell you that if the ads looked real that that would be the telling of forgery. Sadly, I’m unable to see the comps so I can’t be too self-righteous, but I can tell you that most likely you will… Read more »

Godrifle: $299 with 4GB, $399 with 8Gb. I’ll edit this post now to include this information. Thanks 🙂

Can you post a textual representation of what the ad contained? Now that it’s been removed, this series of posts contains almost no usable information. Like, say, what was the iPhone price?