Behold NYC’s Disappearing iPhone Ad

Matthew Yohe of Mac Rumors took these snapshots of a giant iPhone ad on the side of New York City’s 5th Avenue Apple Store.

The ad bore the words: “Introducing iPhone. Apple reinvents the phone.” The projection was removed shortly thereafter for unknown reasons.

I’m guessing it’s one of three possibilities:

  • Too expensive to keep up (doubt it)
  • It violated some kind of permit
  • It was a tease meant to lure the attention of bloggers like me

NYC iPhone Ad

Three more photos after the jump…

NYC iPhone Ad

NYC iPhone Ad

NYC iPhone Ad

2 thoughts on “Behold NYC’s Disappearing iPhone Ad”

  1. It was propably a tease…
    Apple announced the iPhone 6 months before its release and by doing this, people won’t “forget” about the phone in this long time period.


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