Matthew Yohe of Mac Rumors took these snapshots of a giant iPhone ad on the side of New York City’s 5th Avenue Apple Store.
The ad bore the words: “Introducing iPhone. Apple reinvents the phone.” The projection was removed shortly thereafter for unknown reasons.
I’m guessing it’s one of three possibilities:
- Too expensive to keep up (doubt it)
- It violated some kind of permit
- It was a tease meant to lure the attention of bloggers like me
Three more photos after the jump…