I reported on Monday about a survey of high school students who said they’d be willing to spend $500 on the iPhone.
Well, thanks to Andrew Kantor, I realize the survey results are not as big a deal as I thought.
Monday’s survey showed 25% of high school students were willing to pay iPhone’s premium price. What I left out was that that figure has dropped dramatically since last year, when 74 percent of students said they would buy a cell phone/iPod combo.
Based on that data, Apple has actually lost a sizable chunk of the teen market because of the iPhone’s hefty price tag.
It seems Kantor is right: “Teens are pretty savvy when it comes to shelling out $500 for anything, I suspect.”
Besides, it’s likely that most cell phone purchases for high school students are more in the hands of parents than of students.