In a Piper Jaffray survey of about 500 high school students in 11 schools around the U.S., 85 percent of teens said they were already aware of the iPhone.
Of those, 25 percent said they’d be willing to spend at the $500 entry point for Apple’s upcoming mobile phone.
Further, the study found that 82 percent of students who own a portable media player own an iPod. Sony comes in second with a distant 4 percent of students.
“Among high school students, it is clear that Apple is successfully carrying its brand from the media player market into the mobile phone space,” said senior analyst Gene Munster.